Hello and welcome to my corner of the internet! I'm Sara Silvestri, an accomplished marketing and communications professional specializing in beauty, fashion, and publishing brand marketing and integrated communications. With a strong track record in 360 campaign activation, digital marketing, social media (both paid and organic), influencer marketing, merchandising, sales reporting, innovation, and brand management, I am continually seeking opportunities to broaden my expertise and deepen my understanding of the business and marketing landscape. I am proudly characterized by my work ethic, curiosity & versatility.
My marketing journey began at Modern Luxury Media, where I honed my creative instincts and organization skills. Despite navigating challenges such as COVID-19 and job transitions, I thrived in contract and freelance roles on the digital and integrated marketing team at PPI Beauty (Real Techniques, EcoTools, and Freeman Beauty), as well as on the communications team at Vince/Rebecca Taylor, where I gain more expertise in campaign execution. Those experiences brought me to No7 Beauty Company, over the past 3 years I have excelled at No7BC, currently serving as an Assistant Brand Manager for Soap & Glory and Botanics. This tenure has deepened my passion for beauty, offering me a nuanced perspective on all aspects of the industry as I pursue my career in marketing & communications. The mentorship I've found among my colleagues drives me daily as I execute projects.
When I'm not online, you'll find me immersed in my passion for makeup artistry. I recently achieved certification as a pro-MUA from the New York Makeup Academy, enhancing my expertise in cosmetic innovation with a hands-on approach. As an active member of The Co-Lab and Cosmetic Executive Women, I place a high value on professional development and leadership. Cosmetics are more than just aesthetic; they connect people with their emotions, providing mood enhancement and emotional support. I explore creativity in color cosmetics and fragrance to amplify this connection in my own life.
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I hope you enjoy my portfolio/website! Send me an email at anytime if you have any questions.