Soap & Glory
About the brand: Since 2006, Soap & Glory has been formulating fun, fearless world-clas products to giv every individual the best bang for their beauty budget. Within weeks of our first launch, the word –and the gloss– on almost everybody’s lips was our now iconic super-plumping Sexy Mother Pucker.
Soon after, our all-time dry-skin classic –The Righteous Butter became a cult favorite. The bar was set high and every single
Soap & Glory product that followed has been brilliant. Now Soap & Glory is a proud purveyor of a fabulous full range of fragranced body care, cosmetics and skincare, that we recommend
putting on with happiness and abandon.
Soap & Glory is here to make you feel more glorious, instantly. Each color, texture, and scent in our multi-sensorial products holds a world of gloriousness, ready to be released.
About my work on the brand: I have a passion for every touch point the consumer has with the Soap & Glory brand. Were you served a paid social ad from Soap & Glory? Have you seen our bright pink packaging on the shelves of Ulta Beauty or Target? Have you experienced our Amazon storefront? What do you see when you go to our organic social channels? What are creators and editors saying online about our seriously incredible formulations? What is the shoppers expierance in-store? What formulations and products make sense for us to sell in to our retails? What innovation does our consumer want?
All of these questions I have been able to address head-on during my time as an Assistant Brand Manager at No7 Beauty Company. As a nimble team, fueled by my passion for the beauty industry I have worn many hats to drive the brand forward. My vast scope of work shares my attention to detail, eagerness to produce quality work, and my focused approach to solving the brand's problems.
Influencer Marketing
Fresh as Fig
For the launch of Soap & Glory’s Limited Edition Fresh as Fig Collection our strategy was to focus in on macro talent. The launch was additionally supported by a press event held by Iskra Lawrence, an exclusive Fig latte in partnership with Maman and a Fresh as Fig mailer.
EMV
$120K
Impressions
1.5M
Engagements
11K
Trendmood
Remi Bader
Iskra Lawerance
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“Supercharged” Pink
For this launch the brand debuted two new products supercharged with skin loving, dermatologist tested ingredients The Firm-inator Body Cream - powered by Acmella Oleracea Complex and Hydrate Expectations Body Serum- powered by Hyaluronic Acid. Our strategy was to focus in on macro talent and mid-tier talent through paid influencer work, an influencer brunch, and a gifting strategy.
EMV
$193K
Impressions
5.4M
Engagements
6.1K
Hannah Chody
Isabelle O’Brien
Soo Youn Lee
Hira Mustafa
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Holiday FY23: It’s About Glam Time
The Holiday gift-sets that Soap & Glory puts together are nothing short of pink and ICONIC. Holiday FY24 was supported by press placements, paid media supporting promos and influencer work. Each creator below created two pieces of content. One driving to a more conversion forward promotion at Walgreens and one more awareness focused video showing the contents of the gift-sets.
EMV
$150.6K
Impressions
2.1M
Engagements
20.7k
Liz Mace
Sophia Kanaan
Kristen Schick
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Why Do You Scrub: Flake Away Body Scrub 2.0
The original original Flake Away Body Scrub campaign worked well. We saw an overall sales uptick in the body scrub (+3% vs LY ). This prompted round 2 of Flake Away focused content. More individualistic and heartfelt this campaign challenged 13 creators to share with us why they exfoliate. Is it to prep for self-tanner? Is it to feel soft, smooth, and hairless before a first date? In total 13 creators went live with 19 total posts- 10 TikTok videos, 3 IG videos, and 6 IG story frames. Additionally paid social dollars supported this campaign.
EMV
$526.1K
Impressions
22.6M
Engagements
40K
Liv Stone
Hunter Wolfe
Emily Cheng
Annie Paventy
Kristin Presley
Toni Bravo
Anabelle Jean Marz
Brittney Fusilier
Glency Feliz
Jordan Prais
Isabela Juliana
Dorissa White
Victoria Jameson
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Get Naked with Me: Flake Away Body Scrub
The Flake Away Body Scrub campaign had multiple elements to it but the most central piece to the puzzle was our influencer content. The concept was bold… we dared our creators and their audiences to get naked with our brand. In total 17 creators went live with 89 total posts- 17 TikTok videos, 16 IG videos, and 56 IG story frames.
EMV
$870.8K
Impressions
75.6M
Total Link Clicks
527
Monet McMichael
Natalya Esparza
Danielle Carolan
Vicky Logan
Abby Howard
Michelle Tran
Molly Heinevetter
Tamsy Kambi
Emily Uribe
Raven Elyse
Arnell Armon
Jade Hall
Cassidy Kinney
Daniela Labory
Natalie Barbu
Kaitlyn Bristowe
Madison Thomason
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Mailer Coverage
Mailers associated with campaigns and key moments drove incredible brand reach. 9 total mailers produced these metrics with 350+ creators gifted
EMV
$230.6K
Impressions
580.4K
Reach
10.2M
Content Optimization/Creation
Retailer PDP Pages
Amazon Storefront
A+ Content
Fragrance Led Visuals
Onsite & Virtual Content Lead (Ecomm & Social)
Co-branded Giveaways
As head of our social equity initiatives, I spearheaded and executed 16 co-branded giveaways so far during my time at No7 Beauty Company.
The traction gained from leveraging other brands' followings as well as our own has proven fantastic for follower growth and engagement for the Soap & Glory Instagram profile.
Impressions
1.2M
Engagement
25K
Paid Media Planning/Execution
Paid Media
Social Media is an essential place to advertise. In today's day and age, there is a whole landscape of advertising on the tiny screen in our hands. Any phase of the marketing funnel can be addressed in advertising and paid social has made everything more intentional. As consumers evolve so should their ads. Paid social takes brands where organic social can’t. And it’s one of my favorite parts of Marketing.
On the Soap & Glory brand, we developed an always-on-paid social approach. We’ve tested a lot along the way and have learned what works for us (TikTok, Meta, Snapchat, Reddit, Pinterest and more). I was instrumental in developing and executing our paid content strategy, working hand in hand with our agency and paid media team. I trafficked and worked to create all assets, wrote all paid copy, executed MikMik landing page experiences, and optimized paid social flighting based on performance and analytic insights.
"Supercharged" Pink TikTok Top Feed Asset
With the permission of Son Youn Lee, Hannah Chody and Isabelle O'Brien I was able to custom create and execute a sizzle reel of our campaign.
This asset ran for 2 weeks in a TikTok Top Feed placement, garnering about 20 million impressions.
Social Media
Instagram Lead
TikTok Lead
Sales Analytics
Innovation & 3YP
Peach Please Campaign
