Modern Luxury Weddings Chicago
Modern Luxury Weddings Chicago is the ultimate source to the best of the best venues, vendors and planners the Chicago weddings market has to offer. Publishing only twice a year the publication profiles stylish weddings, trends in bridal fashion and industry events bringing the latest curated guide on industry trends. My essential work for Weddings Chicago elevated the voice of the brand. I was able to get @modluxweddingschi verified on Instagram.
Social Media
Curation and Copywriting
The Modern Luxury Weddings Chicago social media channels were the biggest social facing challenge I faced during my time at the company. As Chicago is the biggest destination for weddings in the United States, there are thousands of planners, bridal salons and wedding partners in the city. The attention to detail I had to have while working on these social elements was unprecedented and taught me truly what it means to be detail oriented.
Graphic Design
Visuals are everything- especially in the weddings world. Here are just a few of the graphics I was able to create for Modern Luxury Weddings Chicago.
Magazine Marketing Writing
Event Recaps and Social Circles
All Event Recaps and Social Circles were written and executed by myself and the Marketing Director of Weddings Chicago and the Group Publisher.
Event Coordination
Modern Luxury Weddings Chicago Events
Whether Modern Luxury Weddings Chicago was hosting one of its very few yet elaborate signature events or simply being the event sponsor, I learned so much about organization, time management and the importance of clear communication assisting in event planning for the title.
The 14th Annual Evening of Bridal Luxury at the Modern Wing Unveiling Monique Lhuiller
The Evening of Bridal Luxury has been put on by the Modern Luxury Weddings Chicago team for 13 years. This year for the 14th annual event we pushed the gambit to create the most luxurious experience yet. For the first time ever Modern Luxury Weddings Chicago with Ultimate Bride presented Monique Lhuillier’s Fall 2020 Bridal collection at the Modern Wing of the Art Institute of Chicago.
An exuberance of color; Monique Lhuillier Fall 2020 Bridal was a celebration of life. Embracing individualism, the season was all about bold colorful florals, botanical prints, and epic proportions. With a team of 18 sponsors we created the most opulent fashion show the city of Chicago has ever seen.
Photography by Collin Pierson
I played a crucial role in bringing the evening to life, from an email marketing campaign in conjunction with social media promotion, creative conceptualization, vendor correspondence, intern task delegation and on-site activation. All the hard work placed into the event made the night a smashing success.
The 14th Annual Evening of Bridal Luxury Sponsors
Monique Lhuillier Bridal, The Botanist Gin, Ultimate Bride Chicago , Select Model Management Chicago, HMR Designs, Bon Appétit Management Company, Art Institute Events, Elan Artists, Frost Chicago , Collin Pierson Photography, Charlie Hilbrant Films, Bridal by Aga, Davis Imperial Cleaners , Nüage Designs , The Festive Frog, Elizabeth Grace, Frankie Christina , Bright Pink
On-Site Social Media Coverage
The 13th Annual Afternoon of Bridal Luxury
The Afternoon of Bridal Luxury is a Chicago tradition for soon to be wed couples. ABL takes brides and grooms alike around Chicago’s Gold Coast neighborhood introducing them to the best of the best wedding vendors, dress and suit makers.
The afternoon event starts at the Sofitel Chicago and ends at the Thompson Hotel. Between the two iconic Gold Coast hotels brides, grooms and their guests must follow the map given to them and stop at each of the 16 stops to get a hole punch in their map.
Once guests collected all of their hole punches they headed to the Thompson of their luxe wedding themed swag bags with one of a kind offers and items from our ABL Sponsors.
The 13th Annual Afternoon of Bridal Luxury Partners
Oak Street Council Member Partners
Sofitel Chicago, Truluck’s, Bloomingdale’s, Mira Couture, Madewell, Vera Wang Bride, Catara Med Spa, Graff, Razny Jewelers, St. John, Vince, Ultimate Bride, Rebecca Minkoff, Fig & Olive, La Perla, Dimitra’s Bridal Couture, Gibsons Bar & Steakhouse, Thompson Chicago
Pop-Up/Swag Bag Partners
A Perfect Event by Debi Lily, Arthur Murray, Baroque Contempo, BBJ Linen, Bella Bridesmaids, Bianca Sansosti Artistry, Big Star Catering, Bittersweet Pastry Shop, Bright Pink, Bridal by Aga, BugBooth Vintage Photo Booth, CAKE, Sweet Food Chicago, Cagen Music, Catered by Design, Collin Pierson Photography, Dineamic Catering, The DJ Firm, Elizabeth Grace, The Estate Chicago, Garret Popcorn, Goat Group Catering, Gold Coast Events, The Groomsman Suit, Hair by Juan José, Honey Bee Weddings, Janet Mendell, Jewell Weddings, Kendra Scott, Michelle Durpetti Events, Park Hyatt Chicago/NOMI, Party Host Helpers, Platinum Events, The Tie Bar, Toni Patisserie & Cafe, Turnkey Hospitailty Group, Urban Icing, Vanille Patisserie
Berta Napoli Collection debut at Ultimate Bride
Ultimate Bride in conjunction with Modern Luxury Weddings Chicago held an exclusive Trunk Show Event to welcome the new Berta Bridal Couture Napoli Collection for VIPS. The evening hosted at Ultimate Bride’s salon on Oak Street showcased the bold, sexy and retro styles of the designer.
The day after the event I recapped the luxurious evening on @modluxweddingschi’s instagram page. I utilized photos shot on my iPhone and photos shot by our photographer who captured the beauty of Berta. Photography courtesy of Collin Pierson.
On-Site Social Media Coverage
Trunk Show Coverage and Fashion Designer Instagram Interviews
Modern Luxury Weddings Chicago’s Instagram page with a 11K following had the privilege of being able to interview a small handful of designers when they were in town for one of their trunk shows. View the stories below I created while meeting Jenny Yoo and Sarah Nouri
Event Advertisements
Event Advertising
Part of my role for Weddings Chicago included working with our graphic designers to bring forth our vision for our brand and for our advertisers when it came to Modern Luxury Weddings Chicago events.
